Sound films first arrived in 1926, this was the beggining of a huge trade in music television. After 60 years of live music performances on terristrial television in 1981 on August the 1st MTV was born, a cable television channel dedicated to music videos.
Music videos are primarily used to promote the artist and increase sales on the artists album. Usually the more spent on a video the bigger it becomes promoting the artist more therefore making more money back. If an artist is on a big label like Sony BMG for example the videos usually have a high budget and become big on music television channels like MTV. A good example of a high profile music video is Michael Jackson's 14 minute mini-movie for the hit single Thriller. Michael spent a million dollars on this video and really showed the world his true dancing & acting skills. http://www.youtube.com/watch?v=AtyJbIOZjS8
Entertaining music videos help raise the profile of the artist. Good backing dancers, a story to the video, expensive cars, clothes, jewellery; all of these things make the artist look more appealing and therefore more people will enjoy the video aswell as the music.
A good video is always created by a good director, some high profile video directors are: Chris Cunningham, Hype Williams and Coodie & Chike. If the video is directed by someone as high profile as one of these directors you can almost guarantee it will be a hit.
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